Urban Decay’s previous Naked palettes have always included new shades, but this is the first time they've done a Naked palette with 12 new shades that aren’t available anywhere else. Choose from every finish imaginable: ultra-smooth mattes, gorgeous pearls and glimmering metallics. Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich colour, serious staying power and blendability.